Taking place at Olympia's Grand Hall in London from 30 June to 1 July 2009, Marketing Week Live will be an extension of Centaur Media's business publication Marketing Week.
The event will be the first in the UK to integrate multiple marketing disciplines, providing the nation's marketing community with a single destination event for online marketing, data marketing, research and in-store marketing activity.
Bringing together three well-established exhibition brands - Online Marketing Show, Insight Show and In-Store Show - and debuting The Data Marketing Show, Marketing Week Live will showcase marketing excellence in the UK and provide a networking forum for marketing professionals.
"The launch of Marketing Week Live follows extensive independent research that showed, quite clearly the increasing convergence and integration of job functions into the responsibilities of today's marketer, who is now expected to integrate traditionally separate disciplines to get the best results," said Centaur director of business to business exhibitions, Mike Sherrard.
"Marketing Week Live will facilitate this revolution by providing those marketing professionals with a unique platform for knowledge and debate of four diverse but overlapping marketing disciplines," he added.