The reality television show, which last year followed the amorous antics of C-list personalities including Paul Danan, Abi Titmuss and Lee Sharp as they relaxed on the paradise island of Fiji, has been criticised as a misallocation of funding for the channel.
3WE measured international factual programming on terrestrial channels between 1989 and 2005 for the 'Bringing the World to the UK' report, commissioned by Westminster University.
The report states that BBC One showed its highest quantity of developing country programmes to date, while BBC Two came close to its highest -- a remarkable turn-around from their lowest recorded totals in the last report for 2003. But Channel 4's developing country programming fell by half again on its 2003 low, while Five's remained static.
However, ITV1 "had almost no developing country coverage, other than filming 'Celebrity Love Island' in Fiji" according to the report.
In other news, Bounty is expected to be named later today as the main sponsor of the new series of 'Love Island', in what is understood to be a deal worth up to 拢2m.
The deal is substantially less than the 拢7m sponsorship deal with ITV to sponsor the 'X-Factor' series of programmes, including the main series and spin-off 'Battle of the Stars'.
Budweiser and EDF Energy are believed to be spending up to 拢5m between them to sponsor ITV's coverage of the 2006 World Cup.
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