It will showcase the best of Europe's branded content films, from three-second Vines to 60-minute advertiser-funded documentaries.
The festival will honour the agencies, brands, filmmakers and storytellers behind the films. It will also provide educational seminars and workshops giving unique insights into this burgeoning area of marketing communications.
Brand Film Festival first ran in New York in 2016 and proved highly popular with brands, PR agencies, ad agencies and production houses. The success encouraged PRWeek and ±±¾©Èü³µpk10’s owner, Haymarket, to roll out the scheme in Europe.
This year there are 25 categories in total, spanning business, lifestyle, entertainment and other genres. Five new categories have been added for 2018:
- Internal. The best use of film or series for internal purposes to connect with employees and highlight a corporate message or initiative.
- Animals. The best film featuring animals, which can be a standalone film or part of a campaign or series.
- Heartstrings. The most heartwarming, emotional film created by a brand or agency.
- LOL. For the film that gets the most laughs.
- Foreign Language. For the best foreign-language film or series.
The reduced-cost 'early bird' entry deadline for Brand Film Festival London is 10 January 2018, with the final deadline of 17 January. All films debuting during the 2017 calendar year are eligible.
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