CBS retains £4m Merseyrail deal

LONDON - CBS Outdoor has retained the £4m five-year contract to manage the advertising on Merseyrail stations and trains after a competitive pitch with Titan Outdoor.

CBS retains £4m Merseyrail deal

The contract starts this month when the previous contract, which ran from 2004, expires. CBS will continue to manage the majority of advertising across the Merseyrail estate, including standard sites on stations and panels on trains.

CBS Outdoor said Merseyrail carries 100,000 people per weekday across its network of 66 stations, including the 75-mile routes on the Northern Line and Wirral Line and the core Liverpool city-centre underground network.

CBS Outdoor also manages advertising on the Manchester Metrolink, Tyne & Wear Metro, Sheffield Supertram and the Midland Metro.

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