CBS Outdoor lands 10-year New York transport contract

by Staff

January 12, 2006

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CBS Outdoor lands 10-year New York transport contract

NEW YORK - CBS Outdoor, formerly known as Viacom Outdoor, has renewed its contract with the New York City Metropolitan Transportation Authority for 10 years, after seeing off competing bidders.

CBS Outdoor did not disclose the terms of the contract, which covers all display advertising in carriages, stations and platforms in New York City subways and the Staten Island railway.

Wally Kelly, chairman and CEO of CBS Outdoor, said: "This is a hard-fought win against some formidable competition in the bidding process."

The win comes four months after the company lost the 20-year, $1bn New York bus shelter advertising contract to Spanish company Cemusa.

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