The new format, initially available on 30 buses in Leeds with plans to roll it out the across the country in the near future, has the same dimensions as a 48-sheet, offering flexible large-scale exterior bus advertising on a single-decker bus.
The launch campaign is for Leeds Trinity and All Saints, a local higher education institution, planned by MediaVest and Kinetic's Zone.
The new landscape panels employ a removable and reusable mesh panel that replaces the traditional vinyl and allows passengers to see out of the windows.
United Kingdom
CBS Outdoor creates new bus ad opportunities
LONDON - CBS Outdoor has launched a new large-format bus advertising opportunity for customers looking to target consumers on the move.
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