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Used car retailer Cazoo takes couch potato to absurd new levels in its first national campaign.

The ad shows a "relaxation lover" as he attempts to buy a used car from Cazoo. As the narrator notes, the sofa-loving shopper’s car will be delivered to his door, prompting the man to declare "Cazoo" while slowly disappearing into his living room furniture. A day later, the man emerges from his newfound dwelling to find that his car has been delivered.

Launching tomorrow (1 February) across all ITV channels alongside radio and out-of-home activity, the work was created by Jason Keet and James Hodson, and directed by Aaron Stoller through Biscuit.