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Saatchi & Saatchi is bolstering its integrated services with the

appointment of Catherine Gale as the integrated communications

director.

Gale is joining Saatchis from Masius, D'Arcy's corporate and financial

agency.

Gale was previously a founder and deputy managing director of Grey

Desire and the international development director of Grey Direct. She

was also the European marketing director at WCRS.

Gale is replacing Richard Nunn, who left Saatchis' integrated management

team earlier this year to join FCB in Asia. She will have responsibility

for 55 of Saatchis' 127 integrated staff.

Gale will work at building Saatchis' integrated service. Its aim is not

to create a separate integrated agency but to have the expertise in

direct marketing and interactive to work alongside its strength in

advertising.

Gale said: 'The task is to let the secret out. Everybody knows Saatchi &

Saatchi as an advertising agency but it also has a serious in-house

capacity on the integrated side.'

Other members of the agency's integrated team include Chris Arnold, the

creative director, Ron Mudge, the head of communications planning, and

Marco Keir, the head of Saatchi Vision, the agency's interactive

service.