The design overhaul is the most significant for the Inbev-owned Australian lager since InBev took over its sales and distribution in 2003 from Carlsberg-Tetley.
The initiative mirrors a similar innovation by rival Heineken in 2004.
The 375ml 'tinnie', the standard lager can format in Australia, will be introduced in four-, 12- and 20-packs, alongside the 440ml can.
The brand will be supported by a national radio campaign on talkSPORT and Real Radio, including competitions offering listeners the chance to win tickets to the Tri-Nations tournament in Australia later this year, tickets to UK rugby league matches and a case of lager.
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