The trio are Pete Markey, marketing director at More Th>n, Troy Warfield, managing director at Kimberly-Clark UK and Ireland, and Katie Vanneck, managing and customer director at News International.
If you have not voted for any of these three, you have until 20 May to do so. The award will be presented on 8 June at the London Hilton on Park Lane.
Email your choice of winner to topmarketer@haymarket.com
Troy Warfield, Managing director, Kimberly-Clark, UK and Ireland
Holding the purse strings of a £60m annual marketing budget, Warfield has a big task on his hands. He influences the direction of both Andrex and Kleenex globally and has set the benchmark for health and brand marketing. He has also successfully spearheaded new distribution models and forged strong partnerships with retailers. The numbers speak for themselves: Kleenex grew category sales £16m between 2006 and 2008, while last year Andrex increased its volume sales by 8% on 2007. Additionally, Warfield has led several sustain-ability and charity initiatives.
Katie Vanneck, Managing director customer direct, News International
This high-profile media marketer has proved that it is possible to create innovative campaigns and grow readership in a downturn. As well as relaunching the Times newspapers' subscription service, Vanneck drove the launch of Culture+, the first national news-paper loyalty club for subscribers, and gained an active participation level of 47% in its first six months. She also led major brand campaigns including The Times 'unbranded newspaper' push, which achieved significant buzz, and introduced The Sunday Times' first endline change for more than 20 years with the 'For all you are' campaign.
Pete Markey, Marketing director, More Th>n
In the sometimes uninspiring world of insurance marketing, the More Th>n brand stands out for its innovation and creativity. Markey, its brand's recently appointed marketing director, has been key to this growth. During his tenure as head of acquisition marketing, Markey delivered double-digit year-on-year sales growth and reduced cost-per-sale by more than 15%. In a depressed market, his strategy increased sales over the phone by more than 18% in 2008. He also achieved significant cost-savings across the business while building the brand into one of the most recognisable in its sector.
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