Working in partnership with retail space marketers Space and People, the company has secured 23 sampling locations throughout the country. The bus, which features a design inspired by film posters, most recently visited Brindley Place in Birmingham on Tuesday (5 August).
It will travel down the country via a number of key cities and supermarkets, including Solihull, Warwick, Wimbledon and Winchester, before arriving at the Big Feastival in Oxfordshire on 29-31 August.
The activation includes an outdoor area complete with chairs and umbrellas for customers to drink their samples, as well as a food stand from caterer Hogs and Hens. The bus will also show its Wine Legend movie via a large screen mounted on its side.
Guests can board the bus to sample a range of the brand’s wines, including the recently unveiled Devil’s Collection.
Sophie Johnson, assistant brand manager at CYT, Casillero del Diablo’s UK distributor, said: "We’re extremely excited to be taking Casillero del Diablo out on the road, putting it directly into the hands of consumers and are passionate about offering consumers a great Casillero del Diablo brand experience.
"Last year, the Wine Legend movie really captured the imagination of both new and existing consumers, and this year we’re delighted to be rolling out more exciting activity to further reinforce Casillero del Diablo’s credentials and give people the opportunity to taste the quality wines in our portfolio."
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