John Lewis and Infectious Media
'Programmatic Christmas 北京赛车pk10'
Category: Best use of tech
THE CHALLENGE
John Lewis approached us in September with a request for innovative, high impact activity for their Christmas campaign.
Key focuses:
•Brand awareness
•Innovation
•Viewability
•Personalisation
•Audience behaviour analysis
WHAT DID WE NEED TO DO
STRATEGY: RADIO TIMES PARTNERSHIP
STRATEGY: USER SEGMENTS
EXAMPLE USER JOURNEY: STAGE 1
EXAMPLE USER JOURNEY: STAGE 3
CREATIVE EXAMPLES
EVOLUTION OF AVAILABLE PROGRAMMATIC PLACEMENTS
2012 2014
