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Work Club has launched a spot in its campaign for Carte Noire.

The campaign, "seductively silky", promotes Carte Noire Instinct, its first wholebean instant coffee, and launched on TV on 24 March during the ad break of the new series of ITV’s Britain’s Got Talent.

The ad will run for four weeks and will also feature as a pre-roll from 2 April on sites such as Sky, ITV and 4oD.