Carphone Warehouse is promoting the new LG Chocolate BL40 mobile phone in a two-week campaign launching today.
Looking to target an affluent ABC1 audience, Carphone Warehouse will advertise in London's key retail areas, the West End and Westfield by providing 25 LCD screens at key West End tube stations, 25 LCD screens at the luxury shopping destination plus a large format LED screen in the entrance of Westfield.
The campaign highlights the LG Chocolate's features which include a 4-inch display screen.
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