LONDON - Karmarama has unveiled its first work for Paddy Power since securing the account in January, featuring ex-footballer Carlton Palmer covered in bubble bath.
The TV campaign takes a humorous approach to sports betting by placing a number of sporting personalities including the champion jockey Richard Dunwoody and the former England football player Palmer, in unlikely settings.
In one spot, a man and girlfriend are sharing a candle-lit bath when Palmer pops up out of the bubbles to tell the man that his bet has been refunded.
Palmer was cast for the ad following an online vote hosted by the bookmaker at passmethesoap.com.
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