Janet Awe, marketing manager at Carlton Active, said: "It's business as
usual and we will carry on developing for companies. We're in talks
about advertising with two companies. Advertisers are keen to work with
us."
Awe added that the firm will continue to develop for the platform as there are "people out there who still have the digital terrestrial boxes".
She said: "We didn't have anything to do with pay-TV channels on ITV Digital. Our work will feature on the free-to-air channels, ITV1 and ITV2."
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