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Mads Mikkelsen reflects on the natural, progressive qualities of an "unfiltered" life in this ad to launch Carlsberg's new Unfiltered beer.

Set in a forest, Mikkelsen explores the many meanings of being "unfiltered", asking: "does being unfiltered mean life is full of flavour? Probably." It is the first work from Fold7 since it was named Carlsberg's global ad agency at the end of last year.