��������pk10

Carlsberg has released a global campaign to mark its three-year sponsorship deal with the Barclays Premier League. Santo created the ad, which shows fans, commentators, players and match officials riding together on the Goliath rollercoaster at the Walibi theme park in the Netherlands to represent the ups and downs experienced by supporters during football matches. It ends with the line: "That Premier feeling. That calls for a Carlsberg." The campaign, which will be supported by outdoor, digital and PR work, was launched in Denmark and Ireland, and will be rolled out across 219 countries around the world including the UK. It was created by Sebastián Wilhelm and Maxi Anselmo, and directed by Juan Cabral through MJZ.