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A group of Carlsberg-drinking males try to escape an oppressive female-centric spa in the latest global ad to support the brand's "that calls for a Carlsberg" strategy.

"The crate escape", created by Fold7, is a tongue-in-cheek interpretation of the film The Great Escape, in which men join forces in a spa to make their weekend more enjoyable.

Elmer Bernstein’s original score for The Great Escape acts as a backdrop to the spot.

The work was created by Ryan Newey and John Yorke, and directed by Peter Lydon through 76 Ltd.