Food & Drink

Carl's Jr "au naturel" by 72andSunny

January 21, 2015

The US-based fast-food chain Carl's Jr is using route-one advertising for the Super Bowl, airing a spot featuring the swimsuit model Charlotte McKinney strolling down the street naked – save for strategically placed produce. 72andSunny created the ad, which rams home the message that Carl's Jr's all-natural burger does not contain any antibiotics, hormones or stereroids. It was directed by Jake Scott through RSA Films.

Credits

Brand
Carl's Jr
Agency
72andSunny
Chief creative officer
Glenn Cole
Group creative directors
Justin Hooper
Mick DiMaria
Creative director
Mark Maziarz
Junior writer
Reilly Baker
Designer
Esther Kim
Director of film production
Sam Baerwald
Executive film producer
Molly McFarland
Film producer
Brooke Horne
Film production co-ordinator
Taylor Stockwell
Group brand director
Judson Whigham
Brand director
Alexis Coller
Brand manager
Scott Vogelsong
Brand co-ordinator
Anthony Fernandez
Group business affairs director
Amy Jacobsen
Business affairs manager
Audra Brown
Business affairs manager
Maggie Pijanowski
Business affairs co-ordinator
Calli Howard
Group strategy director
Matt Johnson
Strategist
Eddie Moraga
Production company
RSA Films
Director
Jake Scott
Executive producer
Tracie Norfleet
Producer
David Mitchell
Head of production
Elicia Laport
Sales rep
Shortlist
Post-production
Whitehouse Post
Editor
Rick Lawley
Assistant editor
Devon Bradbury
Executive producer
Joni Williamson
Producer
Evan Cunningham

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