The programme, starring comedians David Baddiel and Frank Skinner, will air around Euro 2004 games this summer on ITV1, with repeats on ITV2.
Creative for the idents is by Carling's incumbent ad agency, Leith London, and features the reactions of fans as they watch matches. Vizeum UK negotiated the sponsorship.
Each ident will carry the strapline 'Carling. Love Football' that was introduced in a 90-second TV ad that broke in February.
The ad, which will run throughout Euro 2004, shows normal people who cannot help getting involved in the game and features a huge football match with people playing on the street.
The sponsorship sees the Coors-owned lager continue its connection with football as part of a £15m investment in the sport. It wants to be seen as the beer brand consumers most associate with the game.
_1.jpg)
.jpg)
