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April 23, 2008

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1 minute

Carling signs up for ITV movie tie

Carling has signed up to replace rival beer brand Cobra as the £2m movie sponsor for ITV's digital channels.

Carling will sponsor more than 600 films over a 12-month period, giving it a presence on the network almost every night across ITV2, 3 and 4. It will also run online and interactive activity, as well as mobile interactive bumpers.

Sponsorship idents created by Beattie McGuinness Bungay will continue the theme of Carling's 'You know who your mates are' TV campaign. The lager brand is preparing to roll out the next instalment of the drive, which will be entitled 'Cowboys.'

Topics

Marketing