Careers: Me & My Mentor - Andrew Cocker, Head of UK marketing, Yahoo!

My mentor is Caron Beith, managing director of LeoSports, the sports marketing division at Leo Burnett.

She taught me the importance of being passionate about my job and gave me the confidence to be original.

Caron has a tireless energy and an inexhaustible supply of ideas. She understands the importance of a well thought-out strategy to build brand equity, while ensuring that the day-to-day servicing of an account continues to flow smoothly.

Caron still works at LeoSports.

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