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June 03, 2004

How long?

1 minute

Careers: Just the Job - Head of marketing, Ann Summers

Not many jobs will have you holding a vibrator during a meeting with your buying team. But at Ann Summers, products like the Rampant Rabbit and the Shagasaurus are tools of the trade.

As head of marketing, Gordon Lee oversees visual merchandising for these toys, as well as creating the ads, heading PR, looking after the Ann Summers website and overseeing product and packaging design.

The best bit of the job is writing copy for Ann Summers ads, as Lee is charged with injecting as much innuendo into the brand as possible. With campaigns such as 'A rabbit is for life, not just for Christmas' and 'Love Staines' (promoting the opening of a store in Staines), the role is clearly keeping him stimulated.

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