We’ll give a bottle of champagne to the first randomly selected
entry correctly identifying the company below. It has an advertisement
within the appointments section of this week’s Marketing. Fax your
answers on 0171 413 4504
This week’s mystery company is the UK’s biggest private company with 110
retail outlets, and the second largest home shopping company in the
UK.
In November 1998, Shop!, the Home Shopping Channel was launched on
ONdigital.
The company owns a 65% stake in the enterprise. The company has also
recently launched Prizeball 4, its new daily Scottish Lottery.
In April this year, the company appointed Zenith Media to handle its
pounds 8m centralised media buying and the following month they cut
their PR roster from five companies and awarded control to Lexis PR.
Last week’s winner was Steve Clarke at The Daily Telegraph, who
correctly identified Woolworths.
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