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In the UK, BT serves more than 20 million corporate and residential customers with more than 29 million customer lines, as well as providing network services to other licensed operators.

BT consists principally of three businesses: BT Retail, serving end-business and residential customers; BT Wholesale, which runs the telecoms networks and sells network capacity and call terminations to other carriers; and BT Global Service (formerly Ignite), its managed services and solutions provider, which serves multi-site organisations worldwide.

In September 2002, BT launched the most intensive TV advertising campaign ever seen in the UK. It spent £1m a day for ten days to double the weekly take-up of broadband. The campaign, called 'Broadband has landed', included a specially created online game and preceded a separate £23m push for the product.

In November 2002, BT won a 1bn euro (£700m) contract to manage and develop Unilever's global communications infrastructure.

In April this year, BT unveiled a corporate identity to replace the piper logo, after the 12-year-old piper had "become associated with outdated perceptions of BT as simply a fixed-line telephone company", according to then managing director of BT Retail's consumer division, Angus Porter.

The new logo - six differently coloured shapes revolving to form the shape of the globe - was designed to represent BT as part of the multimedia age and communicate its global reach.

In May, BT announced it had signed a deal with leisure group Whitbread to install internet cafes in its David Lloyd racquet and fitness clubs.

After successful trials in four clubs, the fitness company decided to make broadband internet access available free to members of all 54 of its UK clubs.

In June, BT announced that it had achieved its target of one million high-speed internet subscribers. The target was set in February last year, when BT had only 145,000 connections.

Group turnover         £18.7bn
Pre-tax profit         £1.8bn
Total employees        104,700
(Figures for year to March 31, 2003)
Advertising agencies
Abbott Mead Vickers BBDO, St Luke's
Media agencies
PHD, ZenithOptimedia, Starcom Motive
New media agency
I-level
Direct marketing agency
Strata
Annual advertising spend
(year to April 2003)
TV                     £48,819,997
Press                  £26,579,700
Radio                  £7,705,334
Outdoor                £10,053,855
Direct mail            £3,792,676
Cinema                 £2,654,612
Total                  £99,606,174
Source: ACNielsen MMS
Top marketer

Amanda MacKenzie, director, marketing services

UK headquarters

BT Centre, 81 Newgate Street, London EC1A 7AJ

Tel: 020 7356 5000

Fax: 020 7356 5520

Web site: www.bt.com