- What would you be if you weren't a brand manager? A travel writer.
- How would you define marketing? Understanding what customers want and effectively selling it to them for a good profit.
- What makes a good brand manager? Someone who is creative with a good eye for detail and skill for managing stakeholders.
- What advice would you give someone starting their marketing career today? Decide where you want to be in five years' time and plan what you need to do to get there.
- What makes you angry? Rude or manipulative people.
- Which ad campaign do you wish you had commissioned? Smash's Martians - we all know and love it.
- If you could get tickets to any event, what would it be? The opening ceremony for the 2012 Olympics.
- What's your favourite restaurant? It depends on my mood, but I love sushi.
- Do you have any hobbies? Eating out and playing tennis (badly).
- What's your greatest ambition? To become a good cook.
- You are on a desert island with one person from the marketing industry. Who is it? Richard Branson - owning an airline and mobile-phone company would be handy to get us off the island.
- What is your favourite campaign or slogan? I love the Beck's 'four steps' ad - I watch it every time for the music and funny dancing.