After noticing that very few creatives entering the industry see copywriting as an attractive career path, the clearly biased , senior copywriter at , has penned something that he hopes will make junior creatives think otherwise.
Be the copywriter.
Be the one whose words sell the idea to the client – then the product to the masses.
The one who only needs a pen to work. And the only one who knows how to work a pen.
The one who nods to the question, "So someone actually writes the words in adverts?".
And adds a smile to that nod when the client reworks every line.
But frowns at themselves when they can’t remember the word for…
The one who ponders on Ps and quibbles over Qs.
Who flits between a comma, and a dash - then back again.
And counts a semi-colon as a full victory.
The one who puts words in mouths, as well as on paper.
The ventriloquist that talks in five voices in one morning.
But never sounds the same.
The one who’ll finish that novel/screenplay/kids’ book one day, I promise.
The orator, the articulator, the part-time poet.
Who might just look in a Thesaurus every once in a while.
The one who can’t draw to save their life.
But can draw a donation that saves the life of another.
With nothing more than a headline.
Be the one that makes a person stop and turn with a turn of phrase.
Be the one that peddles with prose and sells with a sentence.
Be the copywriter.
Feeling inspired? Then browse current . (Top tip: make sure your application doesn't contain any spelling mistakes.)