Carbon Trust hires Carat and Universal McCann for media buying

LONDON - The Carbon Trust, the government-funded body charged with limiting carbon emissions, has hired Carat and Universal McCann to handle its media buying account.

Carbon Trust hires Carat and Universal McCann for media buying

Carat will handle online and outdoor media while Universal McCann will be responsible for TV, press, radio, cinema and sponsorship deals.

The appointments follow the hiring of Manning Gottlieb OMD to handle the Carbon Trust's media planning account in February. VCCP was hired as lead creative agency earlier this month.

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