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The Aegis-owned agency also took home the grand prix and the award for Media Idea (Niche) for its teenage road safety campaign for the Department of Transport.

Among the other big winners on the night were Channel 4, which was crowned Sales Team of the Year, and OMD UK, whose campaign for Sony Bravia was named Best Media Idea (Large).

The event, hosted by comedian and presenter Julian Clary, attracted around 1,500 media professionals.

The winners in full:

Grand Prix: Carat
±±¾©Èü³µpk10: Department for Transport - Talking teens' language

Media Agency of the Year: Carat

Sales Team of the Year: Channel 4

Media Idea (Large): OMD UK
±±¾©Èü³µpk10: Sony Bravia

Media Idea (Medium): ZenithOptimedia
±±¾©Èü³µpk10: Premier Foods (Branston)

Media Idea (Niche): Carat
±±¾©Èü³µpk10: Department for Transport - Talking teens' language

Media Brand of the Year: Emap's Grazia

Sales Pitch (Large) - Silver: Viacom Outdoor
Pitch: London Underground: Copywriting goes Underground

Sales Pitch (Medium): IPC Advertising
Pitch: McDonalds - Take another look

Sales Pitch (Niche): Turner Broadcasting
Pitch: Yoplait Dairy Crest - Frubes Freezing Fridays

Collaboration: ZenithOptimedia/The Sun/Mediacom/TalkSport
±±¾©Èü³µpk10: Mars Believe

Media Innovation: Mediacom
±±¾©Èü³µpk10: Met Police (Knife City)

Best Research: Guardian Newspapers Ltd's Impact Research