The activity, called ‘Experience Hive by British Gas’, is an installation fitted out with interactive screens and a Hive Active Heating demo app, which enables consumers to control domestic heating and hot water systems via mobile or online.
Visitors who engage with the experience will be entered into a free prize draw to win an iPad Mini and a Hive Active Heating system.
The brand experience launched at the National Home Improvement Show at Olympia last weekend and will now tour the country going to the Baby Show at the end of October and the National Homebuilding and Renovating Show in November and March.
Olivia Magnusson Murray, experiential and events manager at Carat, said: "New technologies and the ever-growing prevalence of connected devices are impacting every aspect of consumers’ lives and behaviours, and allow us to explore new ways to communicate brand values and promote new products.
"With Experience Hive, we have created a highly engaging and truly media redefining experience designed to specifically target and appeal to a consumers who have increasingly hectic lifestyles and need simple solutions for their homes."
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