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The Aegis-owned agency, headed by managing director Neil Jones, also took home the grand prix and the award for Media Idea (Niche) for its teenage road safety campaign for the Department of Transport.
 
Among the other big winners on the night were Channel 4, which was crowned Sales Team of the Year, and OMD UK, whose campaign for Sony Bravia was named Best Media Idea (Large).
 
The event, hosted by comedian and presenter Julian Clary, attracted around 1,500 media professionals.
 
The winners in full:
 
Grand Prix: Carat
±±¾©Èü³µpk10: Department for Transport - Talking teens' language
 
Media Agency of the Year: Carat
 
Sales Team of the Year: Channel 4
 
Media Idea (Large): OMD UK
±±¾©Èü³µpk10: Sony Bravia
 
Media Idea (Medium): ZenithOptimedia and Central Focus
±±¾©Èü³µpk10: Premier Foods (Branston)
 
Media Idea (Niche): Carat
±±¾©Èü³µpk10: Department for Transport - Talking teens' language
 
Media Brand of the Year: Emap's Grazia
 
Sales Pitch (Large) - Silver: Viacom Outdoor
Pitch: London Underground: Copywriting goes Underground
 
Sales Pitch (Medium): IPC Advertising
Pitch: McDonalds - Take another look
 
Sales Pitch (Niche): Turner Broadcasting
Pitch: Yoplait Dairy Crest - Frubes Freezing Fridays
 
Collaboration: ZenithOptimedia/The Sun/Mediacom/TalkSport
±±¾©Èü³µpk10: Mars Believe
 
Media Innovation: Mediacom
±±¾©Èü³µpk10: Met Police (Knife City)
 
Best Research: Guardian Newspapers Ltd's Impact Research
 
International ±±¾©Èü³µpk10: Mediaedge:cia
±±¾©Èü³µpk10: Canon - The other side of football
 
Young Person of the Year: Luke Townsend, AOL UK

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