Carat is launching a radio and press campaign on Capital FM and in
national newspapers for package holiday provider Club Med.
The focus of the activity is on radio and begins today on Capital's
Breakfast Show. The programme will feature a studio-based 'slalom
challenge' on Monday, Tuesday and Wednesday, with each daily winner
entered into a draw to win a holiday.
The overall winner will join the Breakfast Show team in Club Med's Ski
Village in Tignes Val Claret in France, from where the show will
broadcast live.
The deal was negotiated by Carat radio manager Sally Christian and
Capital's Georgina Crellin.
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