Previously the agency had been structured by media discipline including the buying department, headed up by head of buying for Aegis UK, Steve Platt; the planning department controlled by commercial director Alex Altman; communications planning headed up by Kate Rowlinson, data planning helmed by James Northway; and direct controlled by head of direct Helen Davies.
The shift in emphasis, which is due to be announced this week, will mean that the agency will now have specific specialists working as a team on key Carat clients, effectively abolishing specific departments to place employees at the heart of the client's business.
According to sources the agency will now be split into the six client teams after a test period, which involved clients Walt Disney, Buena Vista International and the parent company for British Gas, Centrica, proved successful.
A spokeswoman for the agency, said: ""Carat is currently appraising its internal structure to ensure it continues to offer the best possible service and reflect customers' evolving needs. This process is ongoing and there are no developments to announce at this stage."
The new structure has been implemented by Carat managing director Neil Jones.
Carat has recently won the £7m UK business for sportswear manufacturer Adidas from incumbent PHD as part of the £160m consolidation of the global media account. The agency also won the £5m communications planning task for the Royal Navy last month.
However, last week it was revealed that the agency faces pitches for the £31m Danone water and dairy products media account and the £30m media planning and buying account for the Alliance & Leicester bank. Carat holds the press account while MediaVest Manchester holds the TV buying account, online and direct.
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