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Captain Morgan has launched a money-heist-inspired campaign, which hails the brand's spiced rum as "Better than gold" to promote Captain Morgan Original Spiced Gold.

The TV ad shows a dynamic trio of twentysomethings as they crack open a safe to reveal a bottle of Spiced Gold rum.

Launched alongside digital and out-of-home activity, the work was directed by Amber Schaefer through Caviar.