The launch of the campaign follows the appointment of Total Media to handle the gambling site's media planning and buying following a three-way pitch.
Total will work on a newspaper, magazine, outdoor and ambient campaign, breaking today, which features Caprice on 96-sheet posters as 's ambassador.
Guy Sellers, joint managing director at Total, said: "It's great to be working with one of the world's leading online poker brands and helping them develop their UK business. Hot-housing growing companies is very much our core strength."
ParadisePoker.com has been established for more than five years in the online poker market and has previously focused marketing attention on poker players in the US. The company is now launching its marketing campaign in the UK where online poker playing has recently seen strong growth in popularity.
The creative was produced and copywritten by independent Ismail Vali-Tepper and creative agency NWYH.
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