The title for the 拢711m union between Capital Radio Group and GWR has been the subject of intense speculation in recent weeks as senior positions have been slowly been filled and regulatory clearance awarded by competition watchdogs.
Employees across both existing groups were consulted on the name for the new company, while the design branding was created by Capital Radio鈥檚 in-house team.
Ralph Bernard, executive chairman of GWR, said: 鈥淭he name GCap Media retains elements of both the Capital Radio and GWR brands and reflects the important contribution both businesses will make to the Merged Group.
鈥淲e look forward to completing the transaction and establishing GCap Media as the leading commercial radio group in the UK.
鈥淭his is a pivotal time for commercial radio as advances in digital technology open up new opportunities and GCap Media will have greater scale and financial resources to take full advantage.鈥
A website for the company 鈥 gcapmedia.com 鈥 will be available from Monday 21 March.
By Kevin May
Capital and GWR to become GCap
The name for the company created by the merger of radio giants Capital and GWR will be GCap Media.
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