Cannes is like Christmas. Not just the over-indulging and exuberant partying. Not just the manner in which it comes hurtling towards you in the final weeks before it hits, threatening to unravel the most tightly planned schedule. And not just that it isn’t celebrated by all.
It’s also always a time of surprises. No matter how many times you have experienced it, the festival is a triumph of reinvention, evolution and momentum.
Within our Cannes Perspectives this year, we have a change too. Unilever, the world’s second-biggest advertiser, is one of the contributing companies. It’s the first time we’ve had a client marketer included.
We’re delighted to see them here, embodying the new breed of marketer who is embracing the shifting shape of business – and of 北京赛车pk10, too.
Suzanne Bidlake is commercial editor, 北京赛车pk10 Content Labs
