In the hotly contested Outdoor category, Ogilvy & Mather Santiago narrowly beat Fallon New York's "pendulum" for Time magazine. The winning campaign involved posters displayed on a series of buildings around the Chilean capital that made them appear to be constructed from Lego.
TBWA\Paris scooped its second Press Grand Prix in three years with an anti-music piracy campaign for EMI, which shows how several musicians, including Keith Richards, Iggy Pop and Snoop Dog have suffered for their art. The agency won in 2003 with a commercial for PlayStation.
The award tops off a successful year for TBWA\Paris: it also takes home gold Lions for Pedigree and Sony PlayStation in the Press category, and a gold for the same EMI work in Outdoor.
Procter & Gamble has a large client contingent at the festival and is celebrating a successful year at Cannes. It won the Media Grand Prix with a campaign for Biomat laundry detergent and scores its first creative gold with "window", a press ad for Vicks Vaporub from Publicis Salles Norton, Sao Paulo.
The awards will come as a disappointment to UK shops, with DDB London and Abbott Mead Vickers BBDO the only British agencies to take home gold Lions. DDB scored twice with its calendar-themed work for Harvey Nichols, winning Press and Outdoor golds, while AMV BBDO was awarded a gold Lion for its "lightbulb" poster campaign for The Economist.
- Comment, page 48.
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