Chairman/CEO A.G. Lafley and Global Marketing Officer Jim Stengel will jointly receive the award on behalf of packaged goods marketer at the 55th ad festival 15-21 June 2008.
The award is presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies.
In 2002, after years of insipid advertising, P&G committed itself to embrace more creativity. Last year P&G won 14 Lions at Cannes, including the coveted Press Lions Grand Prix.
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