The ad, which has already scored well at the British Television Advertising Awards and D&AD Awards, has faced relatively light competition at this year's festival, with only DDB London's "singin' in the rain" for the Volkswagen Golf GTi and Lowe London's "pilot" for Stella Artois tipped as other potential contenders for the big prize.
Other UK gold winners are likely to include Saatchi & Saatchi for its "ventriloquist" spot for the NSPCC and TBWA\London for "golfers" and "traders" for Sony PlayStation2. Thailand is likely to score a second gold Lion for JWT's "King Kong" spot for Ford pick-up trucks.
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