Four cancer survivors - Adam, Anna, Parminder and Linda - are all painted to blend in to the image on a billboard in London Victoria station to launch a Cancer Research UK campaign.
The billboard features an image from the 'Beat Cancer Sooner' TV ad for a campaign that aims to encourage UK citizens to come up with one millions actions to fight cancer over a six week period.
Cancer Research UK's in-house team was responsible for the billboard execution, while AMV was the creative team for the overall ad campaign.
Brand: Cancer Research UK
Client: Natasha Hill, director of brand and strategic marketing
Agency: AMV BBDO
Creative directors: Mike Hannett, Dave Buchanan
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