LONDON - Cancer Research UK has appointed Brave to launch an experiential campaign to recruit participants for its yearly Race for Life event.
Race for Life is the largest women-only fundraiser, consisting of around 260 different events around the country between May and June. Last year 688,000 women took part in the event raising £60m.
The agency’s work is expected to go live in February and will include brand ambassadors and incentives to encourage sign up.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
