The Birmingham-based agency will develop a membership communications strategy for the 108-year-old club, working with its internal acquisition and retention teams.
Marketing and communications director Matthew Eastlake oversaw the appointment of McCann Erickson.
‘The Club is growing at an accelerated rate and as a result has a wide business brief. McCann Erickson has experience across many sectors and business models and therefore can help meet all of our needs and work with us to maximise opportunities,' said Eastlake.
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