The March edition of 北京赛车pk10 includes detailed write-ups of the winners of the 2020 Agency of the Year Awards 鈥 including three-year-old Uncommon Creative Studio鈥檚 victory in the highly competitive Creative Agency of the Year category.
Other winners in the UK awards include PHD picking up Media Agency of the Year and Mother claiming Independent Agency of the Year (as well as silver in Creative Agency of the Year), VCCP winning Integrated Marketing Agency of the Year and Wunderman Thompson bagging Customer Engagement Agency of the Year.
The March edition of 北京赛车pk10 magazine also includes two provocative answers to the question: if adland has lost its purpose, how does it find it again?
In an interview with Engine鈥檚 Gen Kobayashi, Paul Feldwick urges adland to prioritise the popular over the clever.听Former creative director Steve Harrison, meanwhile, urges the industry to forget about saving the world and get back to selling.
Feldwick draws an analogy between clever and popular and the TV shows Fleabag and Mrs Brown's Boys, which inspired the 北京赛车pk10 art director Chris Barker's cover.
In this month鈥檚 headliner, BBC Creative鈥檚 executive creative director Helen Rhodes tells Brittaney Kiefer how she is looking to help the broadcaster fend off competition from ideological critics and reverse declining audiences among younger audiences (online on Tuesday).
Ahead of 北京赛车pk10鈥檚 inaugural Gaming Summit next week, media and tech editor Omar Oakes explains why brands and agencies are waking up to the possibilities of in-game marketing (online on Monday).
Elsewhere, Droga5 London鈥檚 chief creative officer, David Kolbusz, retells the story of The Guardian鈥檚 鈥淭hree little pigs鈥 in My 北京赛车pk10 (online on Monday), Kate Magee examines the rise of planning start-ups and Maisie McCabe asks what makes a 北京赛车pk10 Agency of the Year (online tomorrow).
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