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FCB, MullenLowe London and Weber Shandwick lead the shortlist for the ±±¾©Èü³µpk10s for Good Awards 2019, the awards scheme from PRWeek, ±±¾©Èü³µpk10 and Third Sector that recognises the best good-cause campaigns.

FCB appears in the shortlist nine times, including three times for the "Endangered syndrome" campaign by FCB Canada.

MullenLowe London is named five times, including on the Agency of the Year shortlist.

Weber Shandwick gets four mentions, including two for its work around Iceland’s partnership with Greenpeace for its Christmas film focused on the environmental impact of palm oil, which was banned from being screened on TV for political messaging.

That campaign centres on a repurposing of a film produced for Greenpeace by Mother, which itself has been shortlisted twice.

The ±±¾©Èü³µpk10s for Good Awards, which debuted last year, are open to agencies, brands, public-sector organisations, charities and NGOs.

The awards are an opportunity for agencies to prove their ability to produce creative and effective good-cause campaigns for clients and for brands to showcase their corporate social responsibility. Charities, NGOs and public-sector bodies can also demonstrate their credentials for executing successful campaigns.

It follows a rise in "cause marketing" – particularly by brands wishing to position themselves as a positive force in society.

There are new categories this year around creative excellence, digital and social prowess, and use of celebrities/influencers. A panel of experts from across the PR, advertising and charity sectors assembled for the judging process at the London office of the Internet Advertising Bureau last week.

The winners will be revealed online in the week commencing 8 July.

See the full 2019 shortlist below:

Agency of the Year

• 89up
• Adam & Eve/DDB
• Barley Communications
• MullenLowe London
• WPN Chameleon

Brand-led: Best Environmental Cause ±±¾©Èü³µpk10

• Budweiser 100%, by Revolt Communications
• Ikea – The Last Straw, by Karmarama
• Watermarks for Water, by FCB Chicago

Brand-led: Best Equality & Inclusion Cause ±±¾©Èü³µpk10

To be announced with the winners in July

Brand-led: Best Health Cause ±±¾©Èü³µpk10

• Casey House Healing House: Relax Your Fear Smash Stigma, by Narrative
• It's A Wonderful Line, by The Romans
• StorySign - Powered by Huawei AI, by FCB Inferno

Brand-led: Best Public Awareness Cause ±±¾©Èü³µpk10

• Absolut: Better Journeys Home, by John Doe
• Armistice Day, by TMW Unlimited
• Levi's "Use Your Vote", by FCB West
• The cUUpcakes, by DNA Medical Communications
• Who Sprinkled Salt on My Cake!, by Weber Shandwick Korea/ McCANN Health Korea

Collaboration: Best Advocacy ±±¾©Èü³µpk10

• #MuteRKelly, by Care2
• The United Nations: The People’s Seat, by Grey London

Collaboration: Best Environmental Cause ±±¾©Èü³µpk10

• Ariel and WWF Earth Hour #PromiseforthePlanet, by WWF-UK
• BNP Paribas Clear Air campaign at Marylebone Station in partnership with JCDecaux UK, Airlabs and Chiltern Railways, by JCDecaux UK
• Plastic Fishing, by Barley Communications
• The Long Swim, by Benchmark Sport

Collaboration: Best Equality & Inclusion Cause ±±¾©Èü³µpk10

• Be Seen, Be Heard, by Unseen
• Celebrating Women in Energy" campaign, by Energy UK
• Supporting #PurpleLightUp on Channel 4 with "I Don't Work Properly", by Channel 4

Collaboration: Best Fundraising ±±¾©Èü³µpk10

To be announced with the winners in July

Collaboration: Best Health Cause ±±¾©Èü³µpk10

• ITV2 Blood Squad, by 23red
• The 'Seriously' Resistant ±±¾©Èü³µpk10, by Magpie Communications 

Collaboration: Best Public Awareness Cause ±±¾©Èü³µpk10

• Kids tariff, by Optimum Media Limited, Moscow branch
• Ringing Remembers, by Big Ideas
• Small Talk Saves Lives Phase 2, by Pegasus

Charity or NGO: Best Advocacy ±±¾©Èü³µpk10

• CALM, by Adam & Eve/DDB
• Face up to Prostate Cancer, by Spink
• Lucy's Law, by Belle PR
• Posts Into Letters, by FCB Health
• Street harassment: I say it’s not OK, by Freelance
• The Rape Tax, by FCB Health
• Wise Up to Wellbeing in Schools, by YoungMinds

Charity or NGO: Best Environmental Cause ±±¾©Èü³µpk10

• Rang-tan: the story of dirty palm oil, by Mother London
• UEG Week: Single-use plastics, by Spink

Charity or NGO: Best Equality & Inclusion Cause ±±¾©Èü³µpk10

• Endangered Syndrome, by FCB Canada
• The Launch of Openly - Impartial LGBT+ News for a World That Isn’t, by FleishmanHillard Fishburn
• Understand Me, by OMD UK

Charity or NGO: Best Fundraising ±±¾©Èü³µpk10

• Action for Children - Secret Santa, by Arthur London
• A Difficult Read, by MediCinema
• Concrete Jungle, by Don't Panic
• Driving blood stem cell registrations, by Four Communications Group
• Harvest Appeal 2018: Together We're Powerful #Stand Together, Christian Aid

Charity or NGO: Best Health Cause ±±¾©Èü³µpk10

• It Starts With Your Heart, by MullenLowe London
• Obesity and cancer awareness campaign, by Cancer Research UK
• Rock the Ribbon, by St Luke's Communications
• The Most Human Instinct, by Weber Shandwick
• Twinkle Twinkle Little Heart, by Golin

Charity or NGO: Best Public Awareness Cause ±±¾©Èü³µpk10

• A nation says ‘Thank you’, by The Royal British Legion
• Boys Don’t Cry, by Narrative
• #CoverTheProgress, by Ketchum
• Endangered Syndrome, by FCB Canada
• PupAid & Lucy's Law, by Belle PR
• Stop Traffick, by BBDO Atlanta

Public Sector: Best Equality & Inclusion Cause ±±¾©Èü³µpk10

To be announced with the winners in July

Public Sector: Best Health Cause ±±¾©Èü³µpk10

• Bleed For Life, by 23red Ltd
• The Truth Project - I Will Be Heard, by MullenLowe London
• You vs. Train, by Pegasus
• We are the NHS: Recruiting the next generation of nurses, by MullenLowe London

Public Sector: Best Environmental Cause ±±¾©Èü³µpk10

• #LoveNotLandfill, by Barley Communications
• The United Nations: The People’s Seat, by Grey London with BCW

Specialist: Best use of Celebrity and/or Influencers

• Flying Start Safety Video, by British Airways
• Together For Change, Tommy's, by Mindshare UK
• The Channel Mum Anxiety Course, by Channel Mum
• The Christmas advert that never was, by Weber Shandwick
• The United Nations: The People’s Seat, by Grey London with BCW
• Understand Me, by OMD UK

Specialist: Best Use of Creativity

• It's A Wonderful Line, by The Romans
• Rang-tan: the story of dirty palm oil, by Mother London
• Twinkle Twinkle Little Heart, by Golin
• We are the NHS: Recruiting the next generation of nurses, by MullenLowe London

Specialist: Best use of Digital/Social Media

• Endangered Syndrome, by FCB Canada
• #LetMeTalk, by Iris
• Levi's "Use Your Vote", by FCB West
• The Christmas advert that never was, Weber Shandwick
• Together For Change, Tommy's, by Mindshare UK
• #StopItComingHome, by Stack