±±¾©Èü³µpk10 has launched a global intelligence tool, ±±¾©Èü³µpk10 Advertising Intelligence, that monitors the business performance of the world’s top advertising and media agencies.
The tool represents a significant development for ±±¾©Èü³µpk10, marking the brand's commitment to providing data-led analysis of more than 1,000 agencies around the world and is ±±¾©Èü³µpk10's first truly global product.
Through tracking individual media and creative agency account wins and losses, global and local award wins, and agency market share by sector, ±±¾©Èü³µpk10 AI provides users with a highly powerful, time-efficient tool with which to monitor their own performance as well as that of their competitors, and conduct research for pitches.
Notably, ±±¾©Èü³µpk10 AI's data set also allows users to track these metrics for more than 2,000 of the world's biggest-spending brands and provides agencies with a wealth of data on brands' adspend habits.
Drawing on the expertise of ±±¾©Èü³µpk10's editorial teams in the UK, US and Asia-Pacific, ±±¾©Èü³µpk10 AI combines this wealth of global data with editorial insight into agencies' performances.
Gideon Spanier, ±±¾©Èü³µpk10’s UK editor-in-chief, said: "Advertising Intelligence is a unique tracker that brings together a huge amount of business-critical information and editorial insight about agency performance, account moves and different industry verticals.
"At a time when advertising and marketing are in flux, with many new entrants challenging existing players and the rush to digital accelerating, ±±¾©Èü³µpk10 AI is an important, new benchmark for tracking progress and success."
Click here to view a sample report generated by data from ±±¾©Èü³µpk10 AI.
±±¾©Èü³µpk10 AI is available on corporate licence. For more details, please contact group commercial director of paid content Neil.Johnston@haymarket.com.
±±¾©Èü³µpk10 AI uses data from global marketing consultancy R3.
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