Accenture Interactive's R&D unit, based in Sophia Antipolis, France, has created a potential alternative to pre-roll ads.
Using artificial intelligence to identify "hot spots," this technology can scan an image and embed a contextual marketing message in real-time to seamlessly integrate with the video.
At this year’s Cannes Lions Festival, ±±¾©Èü³µpk10 caught up with Accenture Interactive’s managing director Alex Naressi for a demo of this patent-pending technology.
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