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Advertising Agency of the Decade: Mother

Runners-up: Bartle Bogle Hegarty, Fallon

Media Agency of the Decade: Mediacom

Runners-up: Carat, OMD, Naked

Direct Agency of the Decade: Rapier

Runners-up: Partners Andrews Aldridge, OgilvyOne

Digital Agency of the Decade: Dare

Runners-up: AKQA, Glue London

Ad of the Decade: Sony "balls"

Runners-up: Cadbury "gorilla", Honda "cog"

±±¾©Èü³µpk10 of the Decade: Honda "power of dreams"

Runners-up: Orange "gold spots", Sony Bravia "like no other"

Advertiser of the Decade: COI

Runner-up: Unilever

Production Company of the Decade: Gorgeous

Runner-up: Partizan

Medium of the Decade: Google

For the full write-ups, see this week's issue of ±±¾©Èü³µpk10