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McCann-Erickson Birmingham came from outside last year’s top 20 to

head this year’s business-to-business league. The table ranks shops by

their claimed turnover for 1997 and was produced with data provided by

the Association of Business to Business Agencies

CAMPAIGN’S TOP 20 BUSINESS TO BUSINESS AGENCIES

Rk Rk Agency               Year    Claimed  Claimed  International No of

97 96                      founded turnover turnover service       staff

                                   1997     1996                   1997

                                   (#m)     (#m)

1  -  McCann-Erickson,

      Birmingham           1983    20.2     n/a      Yes           122

2  2  Primary Contact      1970    13.3     12.2     Ogilvy

                                                     Business

                                                     Network       42

3  -  Warman & Bannister   1971    8.5      n/a      Yes           52

4  3  The Smith & Jones

      Communications Co    1989    8        7.25     Loose

                                                     affiliates    30

5  5  Anderson and Lembke  1982    7.7      4.5      Dialog in

                                                     22 countries  75

6  15 Marten Gibbon

      Associates (MGA)     1982    7        2.9      n/s           18

7  4  Blaze Business

      to Business          1984    5.3      5.3      Pan-European  55

8  14 Richardson

      Carpenter            1974    3.9      3        Media Mondia  34

9  12 Grange Advertising

      & Marketing

      Communications       1978    3.78     3.5      Dialog        18

10 11 IAS Marketing

      and Communications   1973    3.75     3.75     BBN           54

11=5  Hunterskil

      Howard Int’l         1970    3.5      4.5      Own

                                                     European

                                                     network       45

11=16 William Murray       1987    3.5      2.8      n/s           28

13 20 Dowell &

      Associates           1987    3.2      2.5      E3-European,

                                                     NAAN-US       21

14 -  Wyatt Int’l          1964    3        n/a      INBA          25

15=-  Bang Creative        1991    1.5      n/a      n/s           13

15=-  Priority

      Services             1979    1.5      n/a      Int’l

                                                     service       15

17 -  RDI                  1994    1.5      n/a      n/s           10

18 -  CIB                  1985    1.25     n/a      n/s           14

19 -  FSW Group            1984    1.2      n/a      n/s           17

20 -  Barrett

      Dixon Bell           1987    1        n/a      In-house

                                                     linguists     12